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ISHQIYA surpasses all the expectations for BSK
 After the stupendous success of WANTED in 2009, the year 2010 has started on a very positive & pompous note for Boney Kapoor. His company BSK Network and Entertainment was entrusted with the responsibility of all India theatrical distribution of ISHQIYA by Shemaroo Entertainment & Vishal Bharadwaj.
ISHQIYA is a movie that appeals to all generations, and has surpassed all expectations with the sort of business and critical acclaim it has notched up across the medium with glowing reviews and strong word of mouth from audience. Primarily catering not only to multiplex audience, response from single screens is also encouraging, it's extraordinary box office performance reflects that themes and subjects which were considered 'niche' in the past have now completely broken into mainstream cinema. The excellent word of mouth the film has generated will ensure a longevity and successful run at box office window.
ISHQIYA is a story of romance between individuals caught in web of crime, suspense, passion and deceit. The threat of imminent forces them on a path of violence and betrayal. Set in rural landscape, ISHQIYA explores Basic human emotions as influenced by desire, greed and revenge. It appeals to both audiences the hardcore masses as well as multiplex audience. The film stars three powerhouses of talent - Vidya Balan who recently bagged the Star Screen Award in the best female actor category, Arshad Warsi & Naseeruddin Shah in well sketched out roles. The film has a riveting plot, great performances, soulful music, an absorbing storyline and skillful direction that will appeal to the hardcore masses as well as the multiplex audience. The initial response to the film is tremendous and is sure to sail safely across, giving all those connected reason to smile.
Says Boney "The makers of ISHQIYA have shown great faith in my company by asking us to exploit the all India distribution of the film" - "It's a prestigious film and given the wide network that I enjoy across the country, ISHQIYA is in safe hands"
Having produced blockbuster hits such as MR. INDIA, NO ENTRY and WANTED and hits like HUM PAANCH, WOH SAAT DIN, LOAFER, JUDAI, SIRF TUM PUKAAR, COMPANY, Boney Kapoor has also distributed many films in the past like SPARSH (National award winner), MOHABAT, BETA and VIRAASAT in Bombay, MERI JUNG in Delhi - UP, ESHWAR in Bombay & Delhi - UP, YEH DIL in Bihar, Nayak in Rajasthan & E. Punjab and many others including the recent block buster WANTED all over India. Call it his business acumen or intuitive qualities but the common thing about all these films is that they were all very successful films in their territories.
ISHQIYA is the first of the many films that BSK Network and Entertainment has released in the year 2010. Apart from ISHQIYA the company has many other films in the pipeline for All India Theatrical Distribution including their in house productions MILENGE MILENGE starring the talented and most loved star pair - Shahid Kapur & Kareena Kapoor & IT'S MY LIFE directed by Anees Bazmee that are ready to hit the cinemas shortly.
MILENGE MILENGE is one film that the audiences will throng to the theatres to watch because of the chemistry between Shahid Kapur & Kareena Kapoor. Their pair is coming together on screen after JAB WE MET & in all probability this could well be their last film together. Another highlight of the film is the outstanding music composed by Himesh Reshammiya. This again could be one of his last films as a composer in which he is not the leading man.
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